Welcome

Expression Capital Partners LLP founded 2024, is an independent private equity firm based in London. Expression will target the rapidly growing demand for location based entertainment activities, leveraging the team’s expertise.

Expression’s goal is to maximise value by creating chains of themed location based entertainment experiences “assets” in partnership with iconic brands on a Worldwide basis.

Our founders and management team have decades of experience in the leisure and entertainment sectors, sourcing opportunities, financing, designing, building, managing, and scaling some of the most successful attractions around the world.

We see ourselves as brand builders, partners and catalysts in the next phase of growth for great businesses. Our management will give additional benefits plus an experienced board who will be incentivised to help companies grow.

PLATINUM SPONSOR

IAAPA Expo 2025

Founded in 1918, IAAPA is the world’s largest attractions association. Its global network spans amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centres, making it the leading voice of the $500+ billion leisure industry.

Explore Opportunities for Participation in Future Growth and Partnerships with Expression Capital.

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ABOUT US

Strategic Partnerships

We are actively exploring a variety of opportunities with Hasbro, the world's third-largest entertainment company, which boasts a diverse portfolio of over 1,000 brands across more than 100 categories.

Hasbro engages global audiences through a rich array of brand experiences, encompassing toys, consumer products, gaming, and entertainment. Iconic brands such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, NERF, TRANSFORMERS, PLAY-DOH, PEPPA PIG, and MONOPOLY, alongside Hasbro Gaming and premium partner brands. Collectively Hasbro’s brands attract over a billion followers on social media.

Multiple verticals of Hasbro-themed entertainment are being researched, including theme parks, family entertainment centers (FECs), food and beverage (F&B) options, immersive experiences, hotels, holiday resorts, and cruise ships. These diverse avenues present substantial opportunities for growth and innovation.

INTERNATIONAL ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

IAAPA

Expression has strategic relationships with sector specialists and industry associations, including IAAPA, that has several thousand members within the entertainment industry in over one hundred countries.

Expression believes that this strategic relationship provides unrivalled access to a pipeline of potential entertainment investments and M&A opportunities.

The association’s members range from startups to companies such as SixFlags, Merlin, Village Roadshow, Warner Bros, Disney, Hasbro, Looping Group and Universal to name just a few.