Roger Houben

Partner

Roger Houben has spent his 37-year career building and transforming businesses within the global attraction and branded entertainment space. He was instrumental in modernizing Vekoma, a leading roller coaster manufacturer, leading to the creation of iconic projects for giants like Disney and Universal. As the founder of 3-D Branded Attractions (3DBA), he shifted the industry’s focus from pure engineering to innovative, trend-driven experiences. Roger further leveraged this expertise to establish and lead iP2, a specialist developer and operator of branded family entertainment centers, demonstrating his ability to create and scale successful ventures from the ground up.